Thursday, July 19, 2007
♂ Search Engine Optimization (SEO) - Best Practice Guide
Search Engine Optimization (SEO) - Best Practice Guide - Dr Dave Chaffey, Chris Lake, Ashley Friedlein, E-consultancy.com, April 2006
This comprehensive, 208-page SEO Best Practice Guide will help you understand search marketing like never before! It contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency, or simply trying to secure better Google rankings.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and businesses are increasingly using Google, Yahoo and MSN to search for products, services and brands. You need a high level of visibility, especially for brand-related searches. This guide has been created to help you ethically boost your search rankings.
Search engines power many internet journeys that culminate in a lead or sale, and top organic listings generate much more traffic than the top sponsored listings, regardless of how much you pay per click.
For these reasons, and many others, we think you need to start focusing on organic search. We created this guide to provide you with a one-stop shop for SEO tips and SEO tools.
So is it time to rethink your search marketing strategy?
Key topics to improve your results from SEO
- Techniques for advanced keyphrase analysis
- Developing an integrated search engine marketing strategy across paid and natural search
- Improve your page inclusion and reporting using Google Sitemaps
- Detailed coverage of on-page optimization factors including document meta data, copywriting and code structure explaining the factors which really matter.
- How to increase your click-through rate in the search engine results page
- 10 complementary SEO strategies for refining site architecture
- How to plan and execute a link-building campaign
- 10 key factors to improve landing page effectiveness
Your search engine optimization toolkit
- Detailed instructions on how to apply 70 positive ranking factors rated for importance
- 50 key recommendations to assess your current practice
- 50 quick win tips to improve your position
- Links to the best free and paid SEO resources on the web
- SEO glossary
- 5 page guide for content owners showing how marketing staff can apply simple rules to improve results from pages they create and maintain.
- Detailed Request for Proposals template showing how to get the most from a search marketing agency when tendering for a new agency.
What the industry pros are saying about the guide…
"I've reviewed E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide and have to say it is a fantastic resource for marketers at any level. The information ranges from SEO strategy and planning to keyword research, linking, metrics and advice on how to select a search marketing agency. Some SEO firms will not like seeing this kind of information available for only $179."
Lee Odden, President, TopRank Online Marketing
“It’s very good and comprehensive. I was impressed with the level of detail in this guide. It reminded me about some things that I need to do!"
Adrian Land, Online Marketing Manager, Holiday-rentals.com
"An excellent guide to search engine optimization - thorough and well balanced."
Anna-Louise Marsh-Rees, LloydsTSB
“Once again a superb piece of work from E-consultancy.com - clearly shedding light on the ‘dark art’ of SEO. As always, E-consultancy prove themselves to be an invaluable resource for all things e-related”
Alun Williams, Head of E-commerce, First Choice
“E-consultancy's SEO Best Practice Guide avoids the page-filling fluff that often surrounds Best Practice publications, focussing on those all-important hot-topics in search. Crucially they cover both paid search and organic, and offer a numerical temperature chart for importance of specific SEO/PPC issues. We'd recommend it to anyone planning a search campaign.”
Steve Leach, CEO, Bigmouthmedia - The Full Search Agency
“For a long time Search Engine Optimization has been viewed as a one of the "dark arts" of online marketing shrowded in mystery and very much the realm of specialist agencies. We have found that much of what is required is a matter of following best practice guidelines. E-consultancy has put together one of the most comprehensive guides to SEO best practice we have seen yet.”
Mario Muttenthaler, Online Marketing Manager, NET-A-PORTER.COM
“This is by far the most detailed guide to SEO on the market. Anyone who really wants to get to grips with best practice should read it...thoroughly."
Edward Cowell, Director, Neutralize (*\*)
“Another excellent guide from E-consultancy.com containing a wealth of information that is well-structured and accessible to traditional marketers as well as those who already have online experience, but may have gaps in their knowledge. Not only will this guide give you a comprehensive blueprint for developing your SEO strategy but it will save you months of research. Highly recommended.”
Ken McGaffin, Chief Marketing Officer, Wordtracker.com
“E-consultancy has produced a comprehensive, educational and incredibly valuable report into the highly debated arena of organic search. This report puts paid to the perception that the discipline is a "black art" and highlights the best practice considerations of a successful search campaign and is a must read for anyone involved in today’s online environment.”
Caroline McGuckian, Media Director, Wheel
Who is this guide aimed at?
If you work in any one of these positions then this SEO guide will add various feathers to your search marketing cap…
- CEO / CTO / COO
- Marketing director / manager
- Internet entrepreneur
- E-commerce director
- Internet marketing manager
- Strategists
- Web developer / designer
- Production manager
- Account manager
- Copywriter
What you should do next…
If you are an existing subscriber then you can download the guide immediately. If you do not yet use E-consultancy, then you can either download the guide for $179+VAT or subscribe to access this and other reports.
There are three subscription options:
‘Individual’ (strictly limited to one person, no password sharing)
‘Gold’ (very popular with smaller agencies)
‘Corporate’ (multiuser access for major internet teams, plus free events and other benefits).
Please choose the most suitable or contact us (info@e-consultancy.com / 0207 6814052) if you need help.
What you will need to proceed…
Credit or debit card (to subscribe)
Email address
Cushion/s
Supply of sugary drinks
Peace and quiet
Notepad
Internet connectivity
Labels: seo
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